Every business yearns to constitute a large market coverage; this means being able to reach as many customers as possible. Traditionally, product promotion on mainstream media was arguably the most feasible way of establishing a large and stable client base. However, with th...

Manually written articles are preferred by millions in comparison to the ones created using software for many reasons. The biggest being the value these articles deliver to the target audience. Many believe these articles have a “soul” which software created ones lack. With...

Twitter is the best site to use when promoting your business. It is important to know how to deliver your content to grow your network and to promote your business. There are some key pointers that you should keep in mind when using Twitter for business. Below is a list of t...

Historically, businesses have been using eNewsletters to connect with their clients and prospects. It's a tried and tested way of generating more business, getting referrals and building relationships. With technology being dynamic and the uprise in blogging, the way eNewsle...

The only way to build your blog audience is to get smart with your content. The main challenge bloggers face is coming up with content that not only appeals to the audience, but is also optimized for search engines. In order to thrive in your online business, you need to e...

It is nearly impossible to conduct a successful business without promoting the goods or services being offered. With technological advancement, the World Wide Web provides all kinds of opportunities for you to promote your business online. Luckily enough, most of these metho...

Viral posts are rare, so in order to get content to go viral, ask yourself - what kind of content goes viral? One of the easiest ways to make the content go viral is through people sharing the content. People share content for different reasons. The Digital Marketing Institu...

As much as slogans are important and form the very first opinions, there has been an increasing need for elaborate explanations on what a particular business entails. Studies show that while devising a content strategy is quite the effort, you need to do more. As such, a con...

If you have a blog, you already know that success does not come overnight. However, if use the right process and combine it with a generous dose of patience, you will succeed. Unfortunately, many bloggers fail to optimize their blogs and take advantage of the huge marketing...