Social Media Writing Services

Why social media marketing demands professional writing

When we talk about social networks and apps that are often used on phones and tablets, it might seem that writing quality isn't that important. After all, mobile devices have spawned a whole new language, textspeak, that doesn't follow grammar rules and consists more of snippets than sentences.

But when you're marketing your company via social media, you do need to be careful about what you say and how you say it. Every communication represents your brand and could potentially be viewed by thousands or millions of folks.

And social media involves more than proactive posts. You'll also want to have somebody available to reply to any comment about your company or products. Whether it's praise or a complaint, any public mention of your company should be addressed if you want to earn a reputation as a friendly, responsive brand.

Beyond these broad concepts lies the purely technical aspects of good writing. Slang and textspeak are one thing, but typos and silly mistakes can send potential fans elsewhere. It's important to keep a good balance between "casual" and "correct." And it often takes a professional writer or marketer to determine where that line is.