Posting articles to your website is one of the top ways to boost your conversions. A well-written internet article features unique, relevant content that get your page ranked on search engines and attracts new visitors. But more than that, a high-quality article will convince readers to invest in your products or services.
But before you start writing and posting articles to your site, you should understand the key differences between blogs and articles. That way, you can decide which one suits your company better. In some cases, you may want to use both.
It's a good question, and some people use the two terms interchangeably. However, there are some real differences.
A blog post is usually shorter and more casual in tone. Bloggers often insert opinions into their posts, and they write in their own unique voice, however unconventional it may be. In a blog, you may see selfies, emoji, incomplete sentences, and other quirky elements.
Blogs are often written and posted quickly. You won't necessarily see a professional level of editing in such posts. Not all bloggers are trained writers, so you may come across typos and unusual style choices. The language is casual and may include slang terms.
Examples of blog titles:
On the other hand, an article is a more traditional piece of writing. Like what you may see in a magazine or newspaper, an article is fact-based writing that's less about style and more about information. As a rule, an article is longer than a blog post and has a more formal tone.
Most articles are edited for correctness and good flow. As you read an article, you'll likely notice more advanced vocabulary and longer sentences.
Article writers tend to research their topics and provide supporting references. They may also interview subject matter experts for supporting information to add credibility to the piece.
For the most part, if you're looking to hire an article writer, you'll want somebody who has more writing experience.
Examples of article titles:
You can see how these titles, although similar to the blog titles listed above in terms of topic, have a different feel.
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They ensure that your project deliverables meet your quality requirements and deadlines.