Gone are the days of traditional window shopping. With the rise of technology and the internet, it is no understatement to say that we now live in a digitized world. With this transition, marketing has shifted to a new playing field. Whether you're a small boutique company or a massive multi-million dollar powerhouse, it's no longer enough to rely purely on traditional methods. Among the countless forms of marketing techniques out there, every online store now knows how important SEO can be to their e-commerce success. Given that the vast majority of customers now begin shopping through Google searches, getting your brand out there has become paramount to any success.
With this in mind, many online stores utilize Google's algorithm to understand and control the flow of their website's traffic and ultimately bolster their search rankings. One common method used by websites to do this involves a fundamental SEO tactic: publishing a flurry of content. These pages contain keywords and phrases that are both queried and registered by Google's bots, which eventually impacts rankings in the search engine. This essentially means that a site's pages are a key component of SEO traffic.
If you are reading this, you probably have a fantastic product to sell. But the reality is, no matter how fantastic your product may be, it isn't enough to be great - you need to be noticed. This is where SEO comes in. We've compiled four key tactics to improve your search ranking.
Use Keyword Research to See How Users Search for Your Product
Many potential customers will search for your product in many ways. This includes searching via model name, number, color, product ID, configuration, and even by its name as it is generally known by the public (e.g. Pepsi as "soda" or Roomba as "vacuum"). Here's the point: if you can somehow find out exactly how customers are searching for your product, you will be able to leverage this information by optimizing key on-page elements with higher traffic terms through SEO product descriptions.
Create Titles, Meta Descriptions, and Image Alt Tags Utilizing the Best Keywords for the Page
For any product, it could be helpful to implement a certain call to action (CTA) on your website. This simply refers to anything that entices a click and includes discounts, promotional prices, interesting yet relevant images, or any other phrase that could incentivize customers to click on your search result. Keep in mind, however, that a good CTA is engaging and as concise as possible.
Fill Your Product Pages with Additional Content
One common flaw which many websites are guilty of committing is having unique product descriptions that are too short. While we did say brevity is key, some descriptions are too concise to even compete with the websites that dominate the top ranks of search engines. To go about this, you need to fill your website's pages with content. This content can include user reviews, how-to guides, frequently asked questions (FAQs) about specific products, and so on. Adding this will not only create supplemental material for your product's pages but will also bring up your website's rank to cover a wider range of terms.
Know Your Audience
If you are aware of certain descriptive words and phrases that your audiences will understand, place them in the description. If such words only make sense to either you or your employees, then exclude them. The ability to describe your product in a way that makes sense to your audience will both generate trust and understanding - both key elements in customer relations.