Even if you’re a good writer, you may not know all the techniques you need to get your emails noticed, opened, read, and ACTED ON. Besides, even if you were that savvy, think about how many emails you need to write. Do you have time to write them all? Would you even want to?
Getting your audience to pay attention to you is one of the most important business skills today. And it’s not a skill everyone has. By delegating those trickier tasks, you can focus on making the best widgets money can buy, or running an outstanding widget maintenance service.
First, the subject line. It needs to offer something unique — something of great value that your reader wants to know NOW. Do emoji help? Maybe, depending on the audience you’re targeting. But the point is that you need to be able to convey what you’re offering in very few characters.
Next, a killer opening line. It doesn’t necessarily have to be memorable, but it must make the reader want to keep reading.
Then, you want the body of your email to be appealing. Use plain English; this isn’t a time to show off your grad-school vocabulary. Nobody has time for that! Say what you mean to say, and nothing more. But make it colorful!
Of course, a memorable closing is important too. You want your reader to make a decision, right? To take action - whether that’s replying to you or making a purchase.
Finally, as you probably guessed, your email needs to be written correctly. That means no errors or sloppy language.
At TextRoyal, we craft your emails with strategic care from start to finish.
The work of our project managers is one of the reasons that we have been able to maintain a client satisfaction rate of 98% year after year.
They ensure that your project deliverables meet your quality requirements and deadlines.